1.0MSc Marketing & Communicationhttps://marketing-tmp.aueb.gr/en/adminhttps://marketing-tmp.aueb.gr/en/author/sofia/Aim - MSc Marketing & Communicationrich600338<blockquote class="wp-embedded-content" data-secret="0uYjMcJdZ4"><a href="https://marketing-tmp.aueb.gr/en/aim/">Aim</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://marketing-tmp.aueb.gr/en/aim/embed/#?secret=0uYjMcJdZ4" width="600" height="338" title="“Aim” — MSc Marketing & Communication" data-secret="0uYjMcJdZ4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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The M.Sc. in Marketing Analytics aims to advance knowledge and development of research in the field of marketing analytics. This includes quantitative analyses, examples, research and it supports the marketing related decision making through the analysis of data gathered by consumer behavior. The programme focuses on Marketing Science and Marketing Analytics.